Fintech Case Study

01 - Project Details

Our aim was to improve lead volume, at the same cost, by completing a full SA360 revamp of the campaign strategy and structure.02 - The Process

The current account structure was separated into 30+ campaigns.

We hypothesized that consolidating campaigns through an account restructure would result in greater campaign data sufficiency that would improve overall lead volume long-term.

02 - The Process

Through SA360, we restructured the entire account and bidding strategies to improve overall data sufficiency. We also launched 2 new products in this time period, whilst maintaining spend levels, and through careful landing page optimization, we improved lead volume long-term.

03 - The Result

Improved lead volume by 30% at the same spend, by fully revising and executing the paid search strategy.

+30%

increase in leads