01 - Project Details

As part of a new product launch, we needed to meet and exceed a profitable CAC target to ensure long-term business success on online advertising platforms.

02 - The Process

We tested initially on Google Ads campaigns, with later expansion to Meta Ads campaigns. This all involved a number of different tests including: bid strategy testing, landing page testing, match type testing and ad copy testing.

After a few weeks of testing, we solidified the short-term strategy and set the account up for long-term success.

03 - The Result

We improved overall site-wide revenue by 36% in a 3-month period through Google Ads and Meta Ads.