01 — Paid Advertising Management

I create and run paid advertising campaigns for various businesses to drive business growth (and I can do for yours, too).

I have run campaigns across more traditional platforms, such as Meta Ads and Google Ads, as well as newer platforms such as TikTok. Combining both top of funnel and bottom of funnel tactics, I make sure that your ads are operating to the best they can be.

02 — Whitelabel Digital Marketing

I also offer digital marketing support for agencies and consultancies working directly with their clients.

I've worked with design agencies, brand agencies and consultancies to help directly fuel business growth for their clients through paid advertising.

Whether it’s a current offering or a new offering, I partner directly with agencies on their clients.

03 — Reporting & Analytics Audits

Is your GA4 setup correctly? Is your site ready to advertise with paid ads?

If you’re unsure on the above, a reporting and analytics audit might be right for you. Honestly, most websites require these, as I want to make sure that if I start running your paid ads, I’m confident in your landing pages and conversion funnel.

FAQs

  • I have experience in managing the following platforms and tactics:

    • Google & Bing: Search, PMAX, Discovery, Display, Video

    • Meta Ads (Facebook & Instagram)

    • TikTok Ads

    • Pinterest Ads

    • Twitter Ads

  • Yes. I am a technical marketer and have experience in auditing tracking set ups, as well as setting up tracking itself through Google Tag Manager. Typically though, I will audit tracking and provide recommendations. Then my client will set up tracking themselves, as this avoids any unnecessary breaks / errors on site.

    There are always cases where it is not possible for myself to set up tracking alone. In these cases, I will disclose upfront and we can come to an arrangement.

  • My hourly rate is $95 CAD per hour. Typically, I charge a fixed monthly rate that takes into consideration everything required of the project. I would need further details on the project to scope retainer costs.

  • Yes. I can send examples of templates on request, once we’re in contact.

  • Generally, I will manage ongoing client communication via Slack or Teams, as well as be available via email or any project management system you use. I’m flexible.

    Collaborations with clients are based on mutual partnerships and I pride myself on being highly responsive. My ideal scenario is where I become an extension of your in-house marketing team.