SaaS Case Study

01 - Project Details

Our aim was to improve lead volume, at the same cost, by completing a full search ads account restructure.

02 - The Process

The current account structure was separated into 30+ campaigns.

We hypothesized that consolidating campaigns through an account restructure would result in greater campaign data sufficiency that would improve overall lead volume long-term.

03 - The Result

Year over year, I increased lead volume by 50% at a 25% reduced CAC.

The account restructure allowed us to be highly adaptable to market conditions.

+50%

increase in leads